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President's Message: February 14, 2018


Jeff Peevy, AMAM

In the demands of our day-to-day business, we often fail to step back and determine how our business is really doing. Especially in a small business where everyone "wears many hats," we get caught in the trap of measuring success and growth by how busy we are and by the bank account. This is why working on the discipline of Key Performance Indicators (KPI's) is important.A "KPI" is simply a quantifiable measurement used to determine how well it meets an operational goal. KPI's do not have to be complicated, but consistent and be measuring things that are important to your operational success. AMi can help you, and your staff better understand KPI's and how to benefit from their use.

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