Certificates and Designations

AMi Professional Recognition Programs for Collision & Mechanical Repair

The Automotive Management Institute (AMI) offers industry-recognized certificates and Professional Designations for both the Collision and Mechanical Repair segments.

Automotive Collision Repair Segment

Certificate(s)

  • Alfa Romeo Cerified Network (ARCN/2 courses)

Professional Collision-Focused Designations:

  • Accredited Consultant of Excellence(ACE/80 Credits)
  • Accredited Automotive Manager (AAM/40 Credits) 
  • Accredited Master Automotive Manager (AMAM/60 Credits) 
  • Accredited Master Collision-Repair Estimator (AMCE/55 Credits & Certs.)
  • Accredited Master Electric Vehicle Manger (AMEV/102 credits)
  • Accredited Shop Foreman (ASF/26 Credits)

Automotive Mechanical Repair Segment

Certificate(s)

  • Alfa Romeo Certified Network (ARCN/2 courses)

Professional Mechanical-Focused Designations:

  • Accredited Consultant of Excellence (ACE/80 Credits)
  • Accredited Automotive Manager (AAM/40 Credits) 
  • Accredited Master Automotive Manager (AMAM/60 Credits)
  • Accredited Master Electric Vehicle Manger (AMEV/102 credits)
  • Accredited Shop Foreman (ASF/26 Credits)

The Value of the Recognition Programs

Tested core competencies provide consistency with the foundational knowledge needed to be successful while elective requirements allow flexibility to address an individual’s strengths and weaknesses. Combined, someone presenting AMi credentials should have well rounded, industry-driven knowledge in the area of recognition they hold. Whether developing your staff or your personal, professional credentials, AMi’s industry-recognized programs provide the learning and knowledge to remain competitive and relevant.

How to get Started

To start your AMI professional journey:

  • Go to amionline.org
  • Click on “My AMi Learning Management System” in the center of the web page, just beneath the navigation panel, then either log in with your existing credentials or press the "Register" button to setup a new "Profile".
  • Set up your profile. Be sure to choose a selection at the very bottom of the Profile page where you will find the "AMi Certified Designations & Certifications" drop down menu. 
  • You then select the Designation(s) you would like to purchase & pursue, or if you are looking for the 2 Alfa Romeo Courses, you select the (ARCN) Alfa Romeo Certified Network option. Lastly you MUST press save!
  • Then, to access the courses, simply press the Learning Paths navigational button (open book looking icon) and begin with the top left course and work your way down until there are no courses left incomplete on the entire page. Once you are finished, you need to then contact us at [email protected] and we will open the next learning path in line for you, as well as record your progress.
  • Questions? Feel free to contact us: 847-721-0499 or [email protected] 

Already pursuing an AMi Professional Designation?

  • Log into your student profile. If you need assistance, you can click on the “forgot username or password” or contact us at: [email protected] and 847-721-0499.
  • Once you are in your student profile, please check to see if it needs updating. You will also need to declare the certificate or professional designation you are pursuing.
  • Once your certificate or professional designation is declared, you will be able to see how past courses map into the new program and what additional courses you will need to complete.

Automotive Collision Repair Designations & certificates

Accredited Consultant of Excellence (ACE)

ACE graduates are consistently in-demand in the modern collision repair facility and represent a key role in most successful repair businesses. This certificate is ideal for those dealing with customers, repair orders and other issues that may arise. AMi’s Accredited Consultant of Excellence is a great way to prepare yourself or your employees for front office service, especially with the customer experience which should be one of every shop's main priorities. This certificate requires 80-credit hours of online or live, instructor-led classes, and covers many extremely relevant soft skills.

Core Concepts taught in this program:

  • Time Management
  • Business Culture
  • Effective Communications
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • Understanding Financial Statements
  • Job Costing
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Estimating Basics
  • Basics of Lean
  • Ethics
  • Website & SEO
  • Business Email Systems

Accredited Automotive Manager (AAM)

Managers overseeing front office operations within the modern collision repair facility are the cornerstone of most successful repair businesses. Regardless of the title, this certificate is ideal for those overseeing office staff and ensuring front office operations are running effectively and efficiently. This 40-credit hour professional designation builds off of AMi’s ACE Program by recognizing its core concepts and lessons.

Core Concepts taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Estimating Basics
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems
  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Blueprinting and Advanced Estimating
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More...

Accredited Master Automotive Manager (AMAM)

This designation recognizes those professionals that have not only achieved the AMi Collision Repair Accredited Automotive Manager (AAM) designation, but have continued their studies to include an additional 60-credit hours for a total of 180-credit hours. Those holding this professional designation have extensive training and education in managing and leading a successful collision repair operation. This 60-credit hour professional designation requires the successful completion of the Accredited Consultant of Excellence (ACE/80 Credits) and the Accredited Automotive Manager (AAM/40 Credits) plus an additional 60 AMi Certified Credit Hours.

Core Concepts taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems
  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More...

Accredited Master Collision-Repair Estimator (AMCE)

Collision Repair Estimators interact with customers, insurance staff, internal shop and office staff and more. The position requires sound people and office skills, the ability to be precise and detailed, possess an understanding of vehicle technology and knowledge of estimating and information software. Estimators play an important role in shop profitability and efficiency. The AMCE professional designation represents key knowledge areas of professional knowledge and skills (non-technical), technical damage analysis, and information and estimating systems. The AMCE designation requires training, testing and verification from AMi, ASE, & I-CAR® as well as testing in Information/Estimating System Providers. The AMi Accredited Master Collision Estimator (AMCE) professional designation identifies and recognizes the necessary knowledge and skills for an individual to be successful as a Master Collision Repair Estimator.

 

The AMCE Designation Requires:

Professional Knowledge and Skills (Non-Technical) Core Competencies required:

  • Phone Skills
  • Listening Skills
  • Conflict Resolution
  • Relationship Building
  • Developing and pursuing referrals
  • Marketing
  • Negotiations
  • DRP Relationship Management
  • Estimating Processes
  • Key Performance Indicators
  • OEM Procedures/Research
  • Photography and Documentation
  • Scanning Decisions
  • Parts Management
  • Scheduling
  • Job Costing
  • Operational Profitability
  • Email and Internet security

 

Technical Damage Analysis

  • I-CAR® Platinum™ Estimator or APDA Certification achieved and maintained 
  • ASE® B6 Damage Analysis and Estimating Certification

Information Provider (verified training or assessment test from two of three major providers)

  • AudaTex (training verified)
  • Mitchell (training verified)
  • CCC (successfully complete CCC Assessment Test)

Now available through the Automotive Management Institute

AMi has aligned industry training into comprehensive educational curriculum, that once completed, provides certificates and professional designations for Collision Repair Customer Service Reps, Office Managers, Managers and Master-Level General Managers. Improve KPI’s and profitability by starting in the front office! 

 

 

Mike Anderson Series
Now you can expose your staff to the expertise of Mike Anderson, without the need to travel or spend time away from the business.

  • Improving CSI – On the Phone – Length: 30 mins AMi Credit Hour: 1
  • Improving CSI – During the Sale – Length: 65 mins AMi Credit Hour: 2
  • Improving CSI – Check in and During Repair – Length: 30 mins AMi Credit Hour: 1
  • Understanding Financial Statements – Length: 30 mins AMi Credit Hour: 1
  • You Don’t Know What You Don’t Know – Length: 30 mins AMi Credit Hour: 1
  • Scheduling Best Practices – Length: 45 mins AMi Credit Hour: 1
  • Profitability – Length: 30 mins AMi Credit Hour: 1
  • Parts Management – Length: 45 mins AMi Credit Hour: 1
  • KPI Basics – Length: 30 mins AMi Credit Hour: 1
  • Job Costing – Length: 30 mins AMi Credit Hour: 1
  • Budgeting Basics – Length: 30 mins AMi Credit Hour: 1
  • Bookkeeping Basics – Length: 30 mins AMi Credit Hour: 1

Mark Claypool Series
Protect your business or promoting it over the internet, Mark has it covered!

  • Email and Internet Security - Length: 30 mins AMi Credit Hour: 1
  • Website and SEO Basics - Length: 45 mins AMi Credit Hour: 1
  • Social Media Management - Length: 35 mins AMi Credit Hour: 1

Frank LaViola Course

  • M.A.D. About Generating Referrals – Length: 30 mins AMi Credit Hour: 1

Frank Terlep Course

  • Three Steps to Successful Marketing - Length: 45 mins AMi Credit Hour: 1

 

 

 

AMi Professional Recognition Program for Service Repair

The Automotive Management Institute offers industry-recognized certificates and professional designations for Service Repair in the following areas:

 

Whether developing your staff or your personal, professional credentials, AMi’s industry-recognized programs provide the learning and knowledge to remain competitive and relevant. Tested core competencies provide consistency with the foundational knowledge needed to be successful while elective requirements allow flexibility to address an individual’s strengths and weaknesses. Combined, someone presenting AMi credentials should have well rounded, industry-driven knowledge in the area of recognition they hold.

How it Works

AMi programs require the successful completion of a set of core competencies and based on the program, an established number of elective credit hours. The core competencies build through the successful progression from the ACE Designation to the AMAM professional designation and is specific to the automotive service repair segment.

Automotive Mechnical Repair Designations & certificates

Accredited Consultant of excellence (ACE)

Customer Service Representatives are consistently in-demand in the modern service repair facility and represent a key role in most successful repair businesses. This certificate is ideal for those dealing with customers, repair orders and other issues that may arise. AMi’s Automotive Service Repair Customer Service Certificate is a great way to prepare yourself or your employees for this position. This certificate requires 80-credit hours of online courses.

Core Concepts taught in this program:

  • Time Management
  • Business Culture
  • Effective Communications
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • Understanding Financial Statements
  • Job Costing
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Ethics
  • Website & SEO
  • Business Email Systems
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Business Writing
  • Basics of Production Management
  • Much More...

Accredited Automotive Manager (AAM)

Managers overseeing front office operations within the modern service repair facility are the cornerstone of most successful repair businesses. Regardless of the title, this certificate is ideal for those overseeing office staff and ensuring front office operations are running effectively and efficiently. This professional designation builds off of AMi’s Automotive Service Repair Accredited Consultant of Excellence by recognizing its Core concepts and ideas. It requires 40 credit hours.

Core Concepts taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems
  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More...

Accredited MAster Automotive Manager (AMAM)

Automotive Service Repair Master Automotive Managers are responsible for leading all activities within a repair operation to achieve positive sales and profitability. They ensure customer satisfaction and retention through the leadership of staff to perform quality vehicle repair and maintenance services. Service Repair General Managers also control costs through such activities as inventory and asset management, controlling outside purchases, implementing preventative maintenance programs for shop equipment, ensuring that quality service work is performed on customer vehicles on the first visit, and by ensuring compliance with environmental and safety procedures. Service Repair General Managers oversee the personnel development and human resource activities at their facilities to promote the effectiveness of every employee and team within the operation. These managers also promote their businesses and its services through exceptional customer interactions, making sure the operation is clean and presentable at all times, and by participating in sales promotions applicable to their business. The AMi Accredited Accredited Master Automotive Manager (AMAM) professional designation provides the groundwork for an individual to be successful as a Master Service Repair General/Shop Manager. This 60-credit hour professional designation builds off of AMi’s Automotive Service Repair Manager (AAM) designation by recognizing its Core content and providing the next level of training. 

Core Concepts taught in this program:

  • Time Management
  • Inspiring Employee Performance
  • Understanding Business Culture
  • Effective Communications
  • Effective Leadership
  • Marketing Basics
  • Customer Relations
  • Phone Skills
  • Selling Skills
  • Social Media Management
  • State & Federal Law Compliance
  • Staff Recruitment
  • Interviewing Skills
  • Hiring Best Practices
  • Employee Termination
  • Understanding Financial Statements
  • Accounting Basics
  • Job Costing
  • Tax Basics
  • KPI Basics
  • Shop Profitability
  • Basics of Parts Management
  • Service Advisory
  • Basics of Lean
  • Basics of Business Insurance
  • EPA Compliance
  • OSHA Compliance
  • Ethics
  • Website & SEO
  • Business Email Systems
  • Creating a Corporate Vision & Mission
  • Leading Change
  • Succession Planning
  • Negotiation Skills
  • Conflict Resolution
  • Business Systems
  • Budgeting
  • Developing Standard Operating Procedures (SOPs)
  • Credit Card Processing & PCI Compliance
  • Advanced Selling Skills
  • Advanced Phone Skills
  • Production Management
  • Business Continuance & Disaster Planning
  • Business Writing
  • Much More...

Collision and Service Repair Management - Shop Foreman

The Shop Foreman interacts with technicians, internal shop staff, customers and more. The Shop Foreman plays an important role in shop profitability and efficiency. The position requires sound technical and people skills, the ability to be precise and detailed, possess an understanding of vehicle technology, diagnostics and knowledge of coaching and mentoring. The AMi Shop Foreman Accreditation identifies and recognizes the necessary knowledge and skills for an individual to be successful as a Shop Foreman. 

Core Concepts taught in this program:

  • Avoiding Wrongful Termination
  • Building a Technician Training Plan
  • Business Writing
  • Championing Diversity
  • The Power of Questions in Coaching
  • Conflict Resolution
  • Developing a Mentoring Program
  • Effective Interviewing Techniques
  • Employee Discipline
  • Essential Elements of Internal Customer Service
  • Interpersonal Communication
  • Leading a High-Performance Team
  • Legal Aspects of Interviewing and Hiring
  • Managing Conflict
  • Maximizing Employee Performance
  • Mentoring Best Practices
  • Telephone Skills for Optimized Repair Shop Profits
  • Quality Control Inspection
  • Regain or maintain control of customer interactions
  • Respecting and Embracing Differences
  • Service Mentality
  • Shop Equipment Inventory Management and Maintenance
  • Team Building
  • Test Drive: Diagnosing the Customer Concern

Accredited Master Electric Vehicle Manager AMEV 102 credit hours

This On Demand Electric Vehicle Training Bundle contains 15 Sections (51 total hours/102 Credits) of strictly based EV training brought to you by Future Tech and AMi. After completing this bundle, you will be eligible to graduate with your AMEV Designation. The link to sign up can be found here: https://www.access-ondemand.com/bundles/ami-on-demand-ev-training-12-month-subscription-ev-courses. Each shop may have up to THREE technicians and/or front office staff on each individual subscription.

*Course bundle must be marked “Complete” manually upon completion of On-Demand Training. Email LMS Administrator at [email protected] to add additional trainees to the Subscription (up to three total per subscription) or to finalize your subscription in the AMi LMS. If you have any questions at all, please let us know anytime via email or at 847-721-0499.

 

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