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President's Message: April 18, 2018


Jeff Peevy, AMAM

The initial impression we get when we meet someone or walk into a business for the first time is hard to change. In fact, a Harvard study found we form our first impression within seven seconds, and it takes an additional seven encounters with that person to change it. With that in mind, let's think about how our business facility looks when the customer pulls into our parking lot for the first time and then meets the staff, realizing if the impression is not good, we will likely not get seven more attempts to change it. Our industry is very technically minded, and often the majority of our efforts go into the technical aspects of our business. Don't forget that ever important first impression, because if we fail at that point, more than likely our cool tools, equipment and knowledge will never get a chance to be successful.

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